Why Choose Us?
Rich Experience
Shanghai Diyou Displays Co.,Ltd established in 2007, is a professional manufacturer engaged in the research, development, production, sale and service of store and shop acrylic display stands、metal displays and wooden display stand.
Advanced Equipment
We have complete set of great facilities to help us deliver what you need for your store displays. And we always keep updating our facilities to satisfy different requirements from our clients.
Complete Qualifications
We are the only fabricator approved by PLEXIGLASS® in China. We have effective QA system to ensure the quality of all products and get the certification of ISO9001: 2008 and SGS.
Professional Service
DYD Displays takes pride in our ability to listen to our customers. When you choose us as your solution partner, our team becomes a part of yours as we go to work to design and produce the finest custom display for your organization and budget.
Definition of Retail Display Stands
Retail display stands is a free-standing physical fitting in a shop on which products are arranged. It is an advertising and merchandising tool that has a direct impact on product sales. A point-of-sale display assembled by a contract packager display stand for postcards display stands for statues in museum.
Benefits of Retail Display Stands
Custom display stands can elevate your brand in new ways. By being in front of the consumer, you are there for them even if your product runs out. Imagine a service that put you in front of your ideal market 24/7 and never complained about it. That's exactly what custom point of purchase displays do for you.
Many different materials can be used to make display stands. This allows you to be sensitive to the needs of your image and the stores will thank you for it. Of course, you can change the colors too. Imagine being able to find the perfect hue to celebrate your ideal product placement. And finally, the size and shape can be changed to fit anywhere on the wall, the floor, or counter of your point of purchase.
Increasing revenue is important for any business, and display stands for retail can play into the flow of how people buy. POPAI (Point of Purchase Association International) has said that over 70% of products are bought in the store. So even though online sales are increasing, you're putting yourself in a better situation in physical brick and mortar retail stores, where someone can actually walk in, see, and buy your product. That's putting your resources to good use.
Convenience is becoming more important all the time in the world of business. Those who make it easy for customers to buy will have a better time in the market. So by having a custom display stand you are giving your ideal target market exactly the factor they're looking for. And when things are more convenient for customers, they buy.
Keeping costs down is one of the most important factors in all businesses. So when you have an operation that is spiking it up, it can spell disaster. Luckily, display stands are one of the parts of your business that cost the least and bring in the most. Imagine if you had to pay an associate to stand around all day and offer literature and images of your product. It would cost a fortune, but not with display stands for retail.
What Are the Basics of Retail Display Stands?
Plan the Merchandise Presentation & Displays
Visual merchandising personnel must develop a plan for each merchandise presentation. Initially, an overall strategy that defines the Who, Why, What, Where, and When of a merchandise presentation must be established. Additionally, there must be a timetable, organizational chart, and sketch to scale for each major display event.
Select Merchandise Thoughtfully
When building the actual display, the first step the visual merchandiser takes is that of analyzing and selecting the merchandise to be displayed. It is of utmost importance that display personnel recognize that the merchandise to be displayed is the focus of the artistic endeavor and that all other elements needed to build the display play a supporting role to the merchandise itself.
Select Color & Texture First, Then Define Line
Although reaction to color is a personal, individual, private experience that is influenced by culture, regional and global locations, and environmental background, the consumer is instinctively impacted by colors with which they are confronted every day in their environment. For example, blue reminds the adult consumer of the ocean or water and the sky. It is a universal color that is calming and restful. In fact, it is a color that is selected by both men and women as a favorite.
Maintain Good Composition
When creating the design of each display, the composition or the use of the art elements (i.e., color, texture, proportion, line, and shape) and design principles (i.e., composition, balance, rhythm, repetition, and dominance) along with the theme, props, attention-getting devices, and signage must be planned in detail. The impact of the design principles, attention-getting devices, and signage are explained in this part.
Plan Lighting Techniques
Light is composed of waves of radiant energy that are either reflected or absorbed. When light is absorbed, the color of an article or item is seen. In other words, there must be light for color to be seen.
The primary light colors are red, green, and blue. As with mixing primary pigments to create other colors, the primary light colors can be mixed to form the secondary light colors of magenta (i.e., purplish-red), amber (i.e., brownish gold-like yellow), and cyan (i.e., blue-green). These colors can provide interesting effects on both positive elements and negative spaces.
Evaluate Effectiveness of Presentations
Maintaining good composition in an artistic endeavor is critical to creating unity and harmony in the display. In order to communicate a well-planned message and direct the consumer's eye to all the elements of the display, the visual merchandiser must carefully plan the type of balance and the dominant item or focal point of the display, along with the mechanisms for creating rhythm.
How to Choose Your Retail Display Stands Height?
To choose the right height for your retail display stands, consider the following:
Display Type
What type of display are you interested in for your merchandise? If you're considering designing a display bin, for example, you might create one that's about 36 inches tall, so customers can grab products on the go without having to stoop or stretch. If it makes more sense to promote your products with a shelf-like floor display, you might choose a height that's closer to eye level so you can attract attention.
Your Retailer's Specifications
Your retail partner will have its own set of merchandising rules. If you need help choosing a height according to a store's specification, we can assist you. We stay current on major retailers' specifications to help companies through the design and manufacturing process.
Your Target Audience
Consider your target audience and how you can best reach them with your display. If you're marketing to women, your display should be around 5 feet tall to attract their attention. To target male shoppers, aim to create a display that's a bit taller or about 5 feet 5 inches. If children are your target audience, make the display shorter or around 4 feet tall. Remember, even if children are your customers, their parents are likely making the purchasing decision.
When not in use, the display rack should be stored correctly to avoid damage. Consider the following points for storage:
Avoid Humid Environments: Humid environments can cause metal display racks to rust and wooden display racks to mold. Choose a dry and ventilated place for storage.
Avoid Direct Sunlight: Prolonged exposure to sunlight can cause the display rack to fade and the material to age. Store in a place away from direct sunlight.
Stack Properly: When stacking multiple display racks, place lighter ones on top and heavier ones at the bottom to avoid crushing the lower racks.
How Often Should Retail Display Stands Be Changed?
Display fatigue occurs when a retail display has become so old, damaged, commonplace, or familiar to the customer that it no longer draws the customer's attention when they walk by. This is particularly true for loyal, repeat customers who may enter your store multiple times a year; if they've seen the display before and already decided they aren't interested in its products, they won't stop by the display again to reconsider—they'll just continue to tune it out unless something changes.
That means that retail displays aren't a set-it-and-forget-it component of the retail environment. On the contrary, you must revisit your display designs often to keep them fresh and engaging.
Some retailers might change their displays as often as once a week. In extreme cases, some would even suggest changing out displays once a day. During the holiday season, for example, you'll want to keep your displays as fresh and exciting as possible to convey timely promotions and capitalize on the gift-giving frenzy. Consider changing your display if you've noticed that sales have dropped significantly compared to when it was first rolled out.
How to Use Scope of Work for Retail Display Stands?
When it comes to managing a retail display stands, having a clear scope of work is essential. Follow these six steps to effectively use the retail display stands scope of work template:
Define your objectives
Before diving into the details, it's important to clearly define your objectives for the retail display stands. Are you looking to improve customer experience, increase sales, or optimize inventory management? Identifying your goals will help guide the scope of work and ensure that all necessary tasks are included.
Identify key areas of focus
Identify the key areas of focus that need to be addressed in the scope of work. This may include visual merchandising, inventory management, employee training, customer service, or store layout. By breaking down the scope into specific areas, you can ensure that all aspects of the retail display stands are covered.
Outline specific tasks and responsibilities
Once you have identified the key areas of focus, outline the specific tasks and responsibilities that need to be completed within each area. For example, under visual merchandising, tasks may include creating eye-catching displays, updating signage, and organizing product placement. Assign responsibilities to team members to ensure accountability.
Set timelines and deadlines
To keep the project on track, it's important to set timelines and deadlines for each task within the scope of work. This will help you prioritize tasks, allocate resources, and ensure that everything is completed in a timely manner. Be realistic with your timelines and consider any external factors that may affect the project timeline.
Monitor progress and make adjustments
Once the scope of work is in motion, it's crucial to monitor progress and make adjustments as needed. Regularly check in with team members to ensure tasks are being completed on time and address any challenges or roadblocks that arise. By monitoring progress, you can stay on top of the project and make necessary adjustments to keep things running smoothly.
Review and evaluate
Once the scope of work has been completed, take the time to review and evaluate the outcomes. Assess whether the objectives were met, identify areas for improvement, and gather feedback from team members and customers. Use this information to make informed decisions for future projects and continuously improve the operations of your retail display stands.
Our Factory
Shanghai Diyou Displays Co.,Ltd established in 2007, is a professional manufacturer engaged in the research, development, production, sale and service of store and shop acrylic display stands、metal displays and wooden display stand.
We are DYD the leading supplier of indoor visual display solutions. From creation to design, manufacture to provide, we bring out the best in display.
We have great facilities to help us deliver what you need for your bespoke displays. Exceeding expectations every day takes a talented team and the right technology. Our stringent quality requirements for staff is the key to ensure that all products meet local and overseas markets high quality requirements. Our quality management standards meet ISO9001:2008 and approved with SGS. We're also approved by SEDEX as the member.
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Ultimate FAQ Guide to Retail Display Stands
Shanghai Diyou Display Co., Ltd. is one of the most professional retail display stands manufacturers and suppliers in China, also providing the finest custom display. Feel free to wholesale high quality retail display stands made in China here from our factory.
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